First published in 2017, Building the Agile Business Through Digital Transformation is a comprehensive guide to transforming organisations to be fit-for-purpose for the digital-enabled world.

Now on its second edition, this book defines a roadmap for digital transformation setting out the key principles, strategies and tools that leaders can use to create lasting change. It describes how businesses can reach a new level of agility from combining three critical factors, expressed in this formula: AGILITY = FAST x FOCUSED x FLEXIBLE.

‘An outstandingly researched guide that anyone can use to lead their own transformation’

Bruce daisley, vp emea, twitter

‘A must-read for modern leadership’

Scott Brinker, Author, Hacking Marketing

Published in 2019, Agile Transformation: Structures, Processes and Mindsets for the Digital Age goes deeper into how new approaches to organisational design, operations and culture can catalyse far greater responsiveness and apply agile principles at scale.

Agile Transformation sets out a blueprint for a different type of organisation which itself is characterised by continuous change and adaptability. It provides a roadmap for reinventing organisational structures, strategies, operations, leadership and culture to succeed in the digital age. Packed full of practical advice, this book covers everything from why new operating models are needed, how to apply agile principles at scale, leverage digital-native processes and why change leaders need to think big but start small.

‘An inspiring and practical guide to the why, what and how of transforming businesses to meet the challenges and opportunities of digital disruption’

judy gibbons, chairman, which?

‘Packed full of amazing insights, case studies and practical examples for implementing agile transformation across any organisation’

Duncan hammond, Vp of transformation, warner music group

Published in 2022, Agile Marketing: Unlock Adaptive and Data-driven Marketing for Long-term Success is the definitive guide to redesigning marketing structures, processes and culture, to be fit for purpose in today's changeable environment. It contains a comprehensive recipe for transforming your marketing by applying agile principles at scale and overcoming mindset and culture challenges to enable greater efficiency and quicker response times. This book covers how to put data at the heart of agility and performance, how to empower fast-moving teams and decisions, and how to catalyse a culture of collaboration and learning in marketing strategy and execution.

'This book is packed full of amazing insights and pragmatic advice for marketers who are looking to transform the way that their team works. Essential reading.'

Fiona Spooner, Managing Director, Consumer Revenue, Financial Times

‘In the modern flux of culture, marketing can be confusing, for brands, agencies and customers. Neil has written the essential playbook for shaping your marketing organization to be as agile as culture requires.’ 

Faris Yakob, Author Paid Attention: Innovative Advertising for a Digital World

Agility is now the essential operating system for every marketing team and this book is full of actionable insights, and a must-read tool-kit for agile marketing transformation

Bart Quinton-Smith, Director of Digital Marketing and CRM, TUI